Digital Marketing FAQs

RankBrain is a machine-learning artificial intelligence system that helps Google process some of its search results, in particular rare or one-of-a-kind queries. It was launched in early 2015 and is used globally by Google. In fact, Google says RankBrain is its third most important ranking factor.

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Bucket Brigade used by some copywriters and it refers to a method of keeping the ‘flow’ going in copy by adopting a conversational tone. Just like you’d pass along a bucket of water via a human chain to put out a fire. With this technique you are ensuring your reader reads the first line

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