Real-Time Bidding (RTB) is a system that enables advertisement content to be actively sold and purchased on an effective per-impression basis through programmatic transactions that are stereotypical of financial markets.
As visitors arrive to the site, they are invited with content from the website, along with advertisements that are usually displayed in some parts of the site.
This understanding can be used to change the approach, optimize the interest of customers by creating deeper interactions with these high-value clients and gaining new audiences that fit this profile.
Advantage of Real Time Bidding
Real-time bidding gives the opportunity to accurately identify markets most likely to be interested in a product or service. Retargeting includes showing advertisements to those who have seen already certain interest in the business or product, either via an internet listing or with a website visit. RTB is doing the best by identifying the websites that target audiences spend their time and allowing advertisements to be routed accordingly.
RTB lets you invest smarter than usual. Increasing impression is focused so you’re not purchasing mass ad space and wasting those impressions and budget funds on needless and uninterested consumer segments. This also means that you can add a frequency limit to ad inventory and restrict the time each audience sees your ad, which is a smart way to maximize ad spending and it also maintains the reputation of your brand, as continuous advertisements and other types of customer contact can become a barrier to the consumer.
Eywa Media digital marketing company is fully focused in a marketing process to make your expectations realistic and known for the best real time bidding company in India. Eywa media is expertise in Data mining, testing systems, research, auction processes and campaign management all feature to make the better results with a profitable budget.