BERT is a Major Google Update in Search Since Google Released RankBreain
BERT helps better understand the nuances and context of words in searches and better match those queries with more relevant results.
BERT is a major Google update & BERT update affects 10% of all search queries. According to Google it will affect longer type search queries that are complicated because of the context.
That is the BERT algorithm update, which is Google’s way at better understanding one out of ten queries, in a way humans understand them.
BERT stands for “Bidirectional Encoder Representations from Transformers”. BERT can help computers understand language a bit more like humans do. BERT is Google’s neural network-based technique for natural language processing (NLP) pre-training.
BERT v/s RankBrain:
- RankBrain was Google’s first artificial intelligence method for understanding queries
- BERT does not replace RankBrain, it is an additional method for understanding aand queries.