Search Engine Optimization

Google Will Now Focus On Making Search Results More Local and Relevant

Google Will Now Focus On Making Search Results More Local and Relevant
If you are searching on Google, Google aim to provide the most useful results for your search. Today, around one in five searches on Google is related to location, so providing locally relevant search results is an essential part of serving you the most accurate information.
In order to provide this optimal experience, your location determines the country service you receive results for across Google Search and Maps. Historically, these services have been labeled and accessed via country code top level domain names (ccTLD) such as [google.co.in for India] or [google.ca for Canada]. You may also have typed in the relevant ccTLD in your browser.
Today, Google have updated the way Google label country services on the mobile web, the Google app for iOS, and desktop Search and Maps. Now the choice of country service will no longer be indicated by domain. Instead, by default, you’ll be served the country service that corresponds to your location. So if you live in India, you’ll automatically receive the country service for India, but when you travel to New Zealand, your results will switch automatically to the country service for New Zealand. Upon return to India, you will seamlessly revert back to the Indian country service.
Source: https://www.blog.google/products/search/making-search-results-more-local-and-relevant/

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