What exactly is SEO & Why SEO is so important?
SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. In search results Google displays links to pages it considers relevant and authoritative. In simple terms your web pages have the potential to rank in Google so long as other web pages link to them.
Search engine optimization is important because SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.